Startup Spotlight: iCPooch


Meet Brooke Martin, the Inventor and Spokesperson for iCPooch. Her proposal allows a pet owner to remotely dispense treats and she was recently selected as a top-ten finalist in the nationwide 2013 Discovery Education 3M Young Scientist Challenge.

Students nationwide were asked to create a short video describing a new innovative solution that would impact an everyday problem, and she rose to the top of the competition.

She now gets to work one-on-one with a 3M scientist mentor who will help her prepare for the national competition. In October, she will fly to 3M’s headquarters in St. Paul, MN for the three day event.  The winner will receive $25,000, a trip from Discovery Student Adventures and the title of “America’s Top Young Scientist.”

iCPooch began with Brooke’s 8th grade school project during last year’s Startup Weekend Spokane. At the age of 12,  she presented an innovative idea in the one minute pitch time allowed to all participants, called iCPooch, that could help alleviate seperation anxiety for dogs. The proposal is a 1 ½-foot-tall plastic device with a place on the front for a tablet computer that allows a pet owner to dispense treats from afar so you can see and speak to them.

Last Friday, iCPooch launched a Kickstarter campaign that will run until September 16th.

Below is the video she made for the Young Scientist Challenge:

About Paul Dillon

A workaholic's work is never done.


  1. [...] recently featured iCPooch, an internet-enabled device invented by a 13-year-old Brooke Martin, in a Startup Spotlight. Now, Bondgy, Inc. announced the launch of their campaign to raise funds for [...]

  2. [...] As an update on IC Pooch, Brooke Martin issued a plea to the general public to financially support her Kickstarter fundraising campaign for iCPooch by pledging $5 – $25 or more to reach her October 1 goal of $70K. iCPooch is an internet enabled device that allows you to video chat with your dog and deliver a treat from anywhere with your tablet, smartphone, or computer. To date, Martin has raised a little over $22,000 of her $70,000 goal with her October 1st deadline almost away. [...]

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