The mailbox of one elderly woman is overflowing with solicitations. She’s the 80-year-old mother of a former Spokane City Councilman. This fall, she received an enormous upsurge in business mail addressed to her husband. The problem? He passed away over a decade ago, and their business has been closed for almost 15 years. There isn’t even a business record at the Secretary of State’s office anymore.

Somebody’s gotten ahold of a bad mailing list. And they’re not alone. Let’s look at a few more examples of how injudicious marketing can hurt–rather than help–your business. 

http://www.bbb.org/blog/2012/01/how-bad-mailing-lists-can-hurt-your...