Stop what you’re doing and read this!

When Chris Lytle has something to say, it’s worth paying attention.  Especially if you’re in sales.

I recently received two emails from Chris.  The first was in response to a question I asked him last week.  The second, a reply to my “thank you” email, read as follows:

Sorry for the delay. I was getting my e-mail down to zero. Here’s an audio to post on your site if you’d like.

“Getting my e-mail down to zero.” 

How quintessentially Chris, always the master when it comes to piquing one’s curiosity (as with his famous email subject line: Quick question…)

So, I opened the audio file and listened while sipping my morning coffee.

Yup, right on (as usual), Chris.  Listen and see if you don’t agree.