Spokane Regional Networking, Social Media, Professional and Business Development
Sales Career - Year 5, Month 4
At this point we can hardly ignore that to compete effectively in today's market we must embrace social media. Instead of a way to compete, though, I would rather look at it as an essential element of being there for my current and future clients on their terms.
When and how do they want to engage? When and how do they want to get to know me better? What do they want to know? Where do they want to meet with me? How do they want to access this information? Where do they want to buy? The answers to these questions answer the big question: Why social media?
Because consumers demand it. And, correct me if I'm wrong, anyone with products and services should be catering to what their consumers are demanding.
So, there it is. I need to have a strong online, social media presence. How do I determine what that is and how do I achieve it? I don't know! I really don't. I have read blogs and articles. I've listened to some gurus. But I am by no means an expert. Here is what I AM doing: LaunchPad, Linkedin, facebook, and twitter. I've only been using my personal facebook profile, but I am in the process of creating my professional page and I'm also developing a professional website. I'm committing to blog regularly - hey, I'm worth listening to, right? (Please agree here.) I try to be as active as I can, and convey in my tweets, posts, and discussion forums that I am a caring, positive, professional person. I'm working on ways to turn the social media experience into face to face interactions that people want. Is this enough? Maybe, maybe not. And that wasn't necessarily a rhetorical question. Your feedback is welcome - I'm just a newbie at this social media stuff.
Happy tweeting, posting, blogging, etc.!