How to Boost Your Search Engine Rankings

I am reposting an article send to me by Anthony Corollo of Stewart Title.

Thanks Anthony!

Launch Pad INW has those among its members the best SEO optimizers in the Pacific NW.

This article looks like it may only apply to the real estate market, but nothing could be furthur from the truth.

Don't leave the fate of your company to chance.

Remember, that if you are on the second page of Google, Yahoo, or Dogpile there is a less than 24% chance of someone finding and using your company

Please read and then call one of the consultants to improve your position.

We are in the process of re-doing our website using one of the talented Launch Pad INW consultants, as I write.

Reposted from the National Associtation of Realtors (NAR) magazine.

Daily Real Estate News | June 1, 2010 | Share

How to Boost Your Search Engine Rankings

The majority of real estate agents are missing out on a key strategy that will yield them much higher rankings on Web search engines. Most practitioners are competing with each other over short-tailed keywords, which are just a few words strung together that Internet users type in for searching purposes.

This is a misguided step on the part of real estate professionals, since as much as 80 percent of all search engine activity actually uses long-tailed keywords — phrases typically consisting of five to seven words. For property searches, many prospective buyers have very specific details in mind and therefore will not search under a broad term such as "San Diego real estate," for example.

Rather, they are more likely to enter a phrase like "San Diego three bedroom home in gated community." Because agents are focused on short tailed keywords, there are thousands of Web sites competing for those same terms; meanwhile, the competition of long-tailed keywords is virtually nonexistent.

To be effective and successful in using long-tailed keywords, an agent must write up and index dozens, possibly even hundreds, of them in order to generate traffic and results. The keyword phrases can be inserted in blogs, social media posts, YouTube videos, classified ads on the Web, and article marketing and portal sites.

Source: RISMedia, Sean Callahan (05/27/10)

© Copyright 2010 Information Inc.

Dowers Commercial Real Estate Group

“Buyers & Tenant Representatives exclusively”

Dave Dowers, ddowers@dowersgroup.com, 509-994-2203

Ed Davis PLS, edavis@dowersgroup.com, 509-294-0407

www.dowersgroup.com