I really like the importance of profile perfection! I found this article last week on the Wall Street Journal website and felt it would be worth posting here!

A new study from Northern Illinois University, the University of Evansville and Auburn University suggests it can.

In an experiment, three "raters"—comprising one university professor and two students—were presented with the Facebook profiles of 56 college students with jobs.

After spending roughly 10 minutes…

We all will agree that Facebook has become a great and useful tool for any business. We also can see that so many of the small businesses in Spokane, who would largely benefit from social media, refuse to embrace the concept of at least Facebook. While these small businesses remain idle on the sidelines, Facebook has been hard at work to make the time and efforts of their users worthwhile and easy to fill with relevant content. When anyone makes the transition, the hard work has been made…