I really like the importance of profile perfection! I found this article last week on the Wall Street Journal website and felt it would be worth posting here!

A new study from Northern Illinois University, the University of Evansville and Auburn University suggests it can.

In an experiment, three "raters"—comprising one university professor and two students—were presented with the Facebook profiles of 56 college students with jobs.

After spending roughly 10 minutes…

Did you know that when you like a Facebook Page it will be added to your news feed? Have you wondered why you hear and see businesses advertising to "Like" us on Facebook? The answer lies in the "Like" button at the top of the page! If you simply visit at a Facebook page you will not be updated when the page owner posts something new. If you do not click "Like" it actually means you don't like the page!…

I get asked all the time by business owners and artists of all sorts why they should set up a business page instead of keeping their presence as personal profile. After explaining it, the next question is why they should change when it works fine the way it is. The need to leverage social media for business is a no-brainer at this point, but an artist, non-profit, organization or  company's effectiveness on Facebook can be hampered if the account isn't set up properly.

Here are nine…

Be on the lookout for the following bogus Facebook message from Facebook Security (not the real Facebook Security). It is a phishing attempt to gain access to Facebook user accounts:

The Facebook message looks something like this and is quoted in red!:

"Your account is reported to have violated a policy that is considered disruptive or insulting Facebook users. Until we http://www.facebook.com/security…

We all will agree that Facebook has become a great and useful tool for any business. We also can see that so many of the small businesses in Spokane, who would largely benefit from social media, refuse to embrace the concept of at least Facebook. While these small businesses remain idle on the sidelines, Facebook has been hard at work to make the time and efforts of their users worthwhile and easy to fill with relevant content. When anyone makes the transition, the hard work has been made…