I get asked all the time by business owners and artists of all sorts why they should set up a business page instead of keeping their presence as personal profile. After explaining it, the next question is why they should change when it works fine the way it is. The need to leverage social media for business is a no-brainer at this point, but an artist, non-profit, organization or  company's effectiveness on Facebook can be hampered if the account isn't set up properly.

Here are nine…