Three times this week, I have stumbled across discussions of ‘online tools’ in relation to product management.  And, in each

case, numerous software solutions were named, yet no one specifically discussed social media.  How’s that?

At first, I noticed that social media wasn’t being included by

virtue of, what seemed to me, a glaring omission.  After all, in today’s world, consumers can rip a company a ‘new one’ quite…

John Lynch (@DigitalMinister) raised this question recently, after having read, “Where should social media sit within your organization?”  This is a question I’m sure many of you may have as well.



The article is an interesting read. The article would be even better, if Cara’s (author) repeated negative biases of her work…

Yep, if you haven’t heard it already, there’s new YASMAOT (Yet Another Social Media Acronym Out There) you may wish to pay attention to. 

Let’s start with ‘CRM’ itself.  Here’s  the long-form definition of CRM, or Customer Relationship Management.  For purposes here, the essence of CRM is essentially: (1) the…