Holly Doering's Blog Posts Tagged 'B2B' (1)

How Bad Mailing Lists Can Hurt Your Business

The mailbox of one elderly woman is overflowing with solicitations. She’s the 80-year-old mother of a former Spokane City Councilman. This fall, she received an enormous upsurge in business mail addressed to her husband. The problem? He passed away over a decade ago, and their business has been closed for almost 15 years. There isn’t even a business record at the Secretary of State’s office anymore.

Somebody’s gotten ahold of a bad mailing list. And they’re not alone. Let’s look at a…

Continue

Added by Holly Doering on January 24, 2012 at 12:41pm — No Comments

Monthly Archives

2013

2012

2011

© 2013   Created by Bill Kalivas.

Badges  |  Report an Issue  |  Terms of Service