“The B2B Executive Playbook”
by: Sean Geehan
ISBN: 1-57860-446-X
ISBN-13:
978-1-57860-446-3
First and foremost, The B2B Executive Playbook really resonated well with me. With two decades in the software industry, most of that time in customer-facing roles, it validated much of my own experience and thoughts.
Think of B2B as a complement to…
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