J. T. Pedersen's Blog Posts Tagged 'B2B' (1)

What I’ve Read Lately: The B2B Executive Playbook

“The B2B Executive Playbook”

by: Sean Geehan

ISBN: 1-57860-446-X

ISBN-13:

978-1-57860-446-3

First and foremost, The B2B Executive Playbook really resonated well with me.  With two decades in the software industry, most of that time in customer-facing roles, it validated much of my own experience and thoughts.

Think of B2B as a complement to…

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Added by J. T. Pedersen on November 2, 2011 at 9:46am — 1 Comment

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