LaunchPad - INW

Spokane Regional Networking, Social Media, Professional and Business Development

Barrett J Rossie Male Spokane, WA United States: Like

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Barrett J Rossie's Communities

Consultants, Contractors…

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Entrepreneurs & Small Bu…

969 members
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Real Estate

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Internet Entrepreneur

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Outdoor Recreation

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-::: Communication Strategy & Creative Services :::-

Latest Activity

Barrett J Rossie posted a status

"Here's a great #Spokane-area agri-business you may not have known about: Shepherd's Wheat http://ow.ly/i79WR"

Feb 27

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Barrett J Rossie added a discussion to the community Entrepreneurs & Small Business Community

Strategic marketing advice for small businesses

As a former ad agency partner, and erstwhile marketing consultant, I've worked with a lot of business owners and managers over the years. Some are by nature great marketers. Others not so much. Root of most marketing strategy problems is the inability to see the world through the customer's eyes. If you see the world from your…See More

Sep 19, 2012

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Paul Warner and Barrett J Rossie are now friends

Sep 11, 2012

Barrett J Rossie added a discussion to the community Entrepreneurs & Small Business Community

The Marketing Message Starter Kit

Hello fellow LaunchPaddians: When I talk to entrepreneurs and other owners or managers of small businesses, one subject they often have a little trouble with is how to make their messages more compelling. They know that often, they have just an instance, a few seconds or a minute to intrigue someone enough to start a conversation, or maybe a long-term relationship. …See More

Aug 22, 2012

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Barrett J Rossie commented on Michael Orr's community 'Marketing, Advertising and Public Relations'

"Musical Advice For Bloggers Bloggers and others in marketing and sales occasionally have to stick their neck out with opinions or advice that not everyone will agree with. That's the basis of this post on my blog -- but no worries, I'm…"

Aug 9, 2012

Barrett J Rossie commented on Michael Orr's community 'Marketing, Advertising and Public Relations'

"Five great links from around the web for anyone interested in marketing and business strategy: 5 For The Week. I especially love the posts by marketing guru Don Peppers and futurologist Scott Klososky. Any thoughts? "

Aug 6, 2012

Barrett J Rossie added a discussion to the community Marketing, Advertising and Public Relations

The Chick-fil-A "mess"

I just wanted to share my analysis/casestudy/blog post on the Chick-fil-A situation. While I tend to take a side in this controversy, that's not what my post is about. I'm trying to take a look at Chick-fil-A's brand power strictly from a brand and marketing point of view. I'd be interested to get your feedback. The post is here: "Does It Really Matter What You, Or Anyone, Thinks…See More

Aug 3, 2012

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Barrett J Rossie commented on Michael Orr's community 'Marketing, Advertising and Public Relations'

"Mark, sorry I haven't seen your reply till now. Well, that would have been handy! :-) I'll take a look at the link just the same. A belated thanks. - @barrettrossie"

Aug 3, 2012

Profile Information

Occupation & Employer: Marketing consultant

Primary Industry: Marketing & Advertising

Education: BA University of Virginia

Website: http://barrettrossie.com

Twitter: http://twittter.com/barrettrossie

LinkedIn: http://linkedin.com/in/barrettrossie

Blog or Personal Site: http://barrettrossie.com

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@barrettrossie

Barrett J Rossie's Blog

11 reasons you should use Twitter for business

Posted on May 6, 2011 at 8:48am 0 Comments 0 Likes

Note: I have found Twitter to be a good complement to LaunchPad INW and other social media tools. This post originally appeared on The All Inbound Blog.

Twitter isn’t for everyone. But maybe it’s for you, and you just don’t…

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A lesson from the circus

Posted on April 29, 2011 at 11:30am 0 Comments 3 Likes

This post originally appeared in my blog at All Inbound

I was walking to the LaunchPadINW office yesterday when I stopped to wait for one of downtown Spokane’s interminable red lights.…

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Inbound marketing: a primer

Posted on April 1, 2011 at 3:00pm 7 Comments 0 Likes

I lost faith in the ability of traditional advertising to make a dent in most businesses years ago. The tipping point was probably when my boss strong-armed a client into producing a Super Bowl commercial. The client, an old beer brand, would have had better luck investing in the California Lotto. An entire year's budget was blown in one fell swoop.…

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Trust

Posted on March 16, 2011 at 6:12pm 0 Comments 0 Likes

I don't know whether the Better Business Bureau still uses the slogan "Start With Trust." But did you know that the BBB is funded by the companies it rates? That's gotta be a conflict of interest, right? Maybe it was a necessary business model 20 years ago. But today?

Well that's one example of an organization that fails to inspire trust. For more, here's my personal blog: http://bit.ly/trust7

I'd love to get your comments.

More about telling your company story

Posted on March 10, 2011 at 9:00pm 0 Comments 0 Likes

I've always believed that having a great story is a huge advantage in marketing. And more businesses have a great story to tell than even realize it.

Here's a great blog post from Seth Godin, best-selling author on marketing and business strategy. Of course, it's about how companies should tell their story.

Interestingly, it's from 2006, yet the content is more timely now than…

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Comment Wall (8 comments)

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At 11:52am on March 8, 2011, Tom Clark said…: I look forward to meeting you Barrett. Carry on..............

At 1:32pm on March 4, 2010, Travis Krant said…: Barrett,

I am looking forward to it.....

At 10:43am on December 3, 2008, David Camp said…: Thanks, Barrett...you networker, you!

At 2:37pm on November 26, 2008, Robin Waller said…: Haven't heard from you for a while. I hope all is well. Glad you are part of the group!

At 10:42pm on November 25, 2008, Margie Basaraba said…: I will Check It Out (no pun intended) Like it no BS!! look forward to connecting again soon!

At 8:30pm on November 25, 2008, Wendy Snodgrass said…: Welcome Barrett! It was so fun to see your name in my inbox (for having just signed up) because we are naming our baby boy "Barrett" but I have never met a Barrett. It's my husband, Matt's middle name. I just love it and we'll probably call him "bear" as my father-in-law always calls Matt "Bear."

Can you warn me of any other nicknames you've had - both good or bad?

:-)

On a business note - I'm new to the group too but so far it seems like a great system for networking.

At 8:18pm on November 25, 2008, Margie Basaraba said…: Barrett - glad to have you in our community! what do you mean by thoughtful communication - would love to learn more about you & your business - I was in advertising as well - yellow pages previously!! Look forward to connecting soon especially before you book another business trip or that well deserved vacation!