Spokane Regional Networking, Social Media, Professional and Business Development
All sales are the result of psychology. In this group, we seek to improve your ability to use psychology in selling situations! We seek to improve your results by improving your skills. Join us!
If you could get into the head of a prospect, what would that person think of you and your firm?
That's how simple it is to add psychology to your sales efforts. But, if you're not using psychology in your sales, you're making a huge blunder.
- Mike Lovas
Multi level marketing was a hot topic for a while a couple of weeks ago.Part of the reason for the “hotness” of a thread started by Michael Lovas was the perception of the reputation of the industry as a whole and or the perception of how people associated with the industry conducted their business.It’s been suggested that MLM has a bad reputation because direct marketing consultants brow beat their friends and acquaintances to the point where they will cross the street rather than chance a…Continue
Every since the Sales Community started, I've been asked about how to sell in the MLM environment. It's a valid question. After all, MLM typically means selling a product to people. It also means recruiting your customers to become your own sales force. Thus, it's selling two things at once, and they're not always congruent. The most ethical type of selling requires that you build a relationship with the prospect. If you're a hard-charging MLM sales person, you're probably damaging more…Continue
I just posted a job description on the LaunchPad Jobs Board, we are looking to hire someone that has Advertising and Media Sales Experience. If you know of anyone that might be a good candidate please have them contact me via e-mail, firstname.lastname@example.org.Here is the link to the jobs board post: http://www.launchpadinw.com/jobs/view/186Thank you,BillContinue
As a sales professional, you probably want the best information going into a meeting. That information probably includes insight into what the prospect wants and needs. You want to know how he relates (emotionally) to your product or service. But, my experience is, you rarely ever get that type of information. I may have an actual silver bullet for you. My early career was with JCPenney as a marketing writer. My wife Pam came up through Mobil. We both participated in a LOT of focus…Continue
Now that most vacations are over and kids are heading back to school, let's focus on you. One of the services my firm offers is a psychological analysis of marketing. We give it a 14-point analysis and report to you how you can make it work better for you. Most people are amazed that they're making so many horrible mistakes in their marketing. Websites, brochures, letters, ads - you name it. About once per year, I offer to perform our analysis on one marketing piece for free. Just my way…Continue
Please let me know if you or someone you know is looking for a sales position. They must have Inside Sales or Customer Service experience. Please have them contact me directly via e-mail: email@example.com. Thank you, BillContinue
Yipes! It's been a while since I could conveniently post to LP. Some kind of tech mismatch made it difficult. I sure am glad "things" are working so much better. My most recent series of articles is published in several publications online and hard copy. The series is titled: "The Psychology of Selling - The First 8 Minutes." The articles take you through the process of using psychology to connect with your prospect and build trust very quickly. They are also based on a training program…Continue
Hello All: Yesterday, Pam and I delivered a 90-minute program on Business Credibility to the Marketing Associates of Spokane. The content came from our research on what builds credibility for a professional and/or a business. That information is the concept in our first book on credibility and the new one (which has not yet been released). We’ve spend 20 years developing the information, processes and skills. Judging from yesterday’s response, I'd say the program was a big success. So, I'd…Continue
In our talks with mid-size firms across the US, we keep hearing them refer to "thought leadership." They want to establish themselves as thought leaders. My question to you is simple - define "thought leader." Can't get it if there's any question about what it is, right? (Hint - this where everyone in marketing, PR and social media should perk up and voice an opinion.) -- Michael LovasContinue