Comment

Comment by Barrett J Rossie on February 27, 2011 at 10:16pm

Shameless self promotion for a new blog post:
Where does a small business even start when it comes to marketing? http://bit.ly/dH0kBM

(If you can't shamelessly self promote yourself on LaunchPadINW.com... where can you?)

Comment by Barrett J Rossie on February 23, 2011 at 7:40pm

It's Netflix v. Amazon, and the loser is...CLICK HERE TO FIND OUT.  And tell me if you agree.

Comment by Richard "Dick" Brantley on February 17, 2011 at 10:03pm

How many people know the value of a new customer to their business? I ask this alot and not many people know. Check out my web site: www.richardbrantley.net and click on the Marketing Tips tab. At the bottom left hand side of the page you can plug in your number and it will tell you the value. It does not figure in the business a business will recieve from referrals.

-db

Comment by Lance Kissler on February 17, 2011 at 2:55pm

Here's a great event that supports keeping local up-and-coming talent in the Spokane area: http://www.launchpadinw.com/events/suds-for-scholarships

Comment by Barrett J Rossie on February 17, 2011 at 2:49pm

How a marketing firm in New Jersey uses LaunchPad-style person-to-person networking to win new business (from the AdAge Small Agency Blog)

Comment by Colleen M. Fox on February 16, 2011 at 10:35am

Considering pursuing a graduate business degree? Attend one of our Information Meetings this March. Details www.gonzaga.edu/MBAinfomtg.

Comment by Barrett J Rossie on February 10, 2011 at 2:52pm

David's first thought is super important: Define your audience very narrowly so you can focus all your time and community building efforts. You can always expand later. (Your community will probably do that for you.) 

But whatever you do, don't make it community for rappers named Fred. 

Comment by David Camp on February 10, 2011 at 2:16pm

Gunnar, that's good advice from Barrett. Hard to say what the needs are without a deep talk, but I'll take a stab at it.

 

I took a look at your site. My first thought: what can you do to specialize, to make this even more unique? There are plenty of music fan sites out there. Can you drill in on a genre that's big enough to attract lots of fans yet narrow enough so that you can come up higher in search rankings? Could be Northwest bands, reggae, blues, rappers named Fred...anything.

 

Then be the champion of that thing. Blog about it. Facebook it. Talk it up at conferences and festivals. Hand out flyers outside the right concerts. Buy a little paid search, so people looking for rappers named Fred can find your site.

 

Give your people an incentive to join, and to give you their email addresses. Then get a Constant Contact account and email those people with incentives to get their friends to join.

 

It'd help immensely to do some cool advertising in exactly the right place, whatever that is. Probably a magazine. Just focus on the right one, rather than frittering away budget on small ads in several pubs.

 

Once you get a little traction, start throwing parties. Promote them well. Get all your fans together. Make it fun. Give people a reason to tell their friends. Then repeat.

 

 

Comment by Barrett J Rossie on February 10, 2011 at 1:18pm

Gunnar, maybe this would be better suited as a discussion rather than a wall post?

Just a few thoughts/questions:
- Sounds like a great idea for a community
- Is this unique, or is there someone already doing this? If so, what kind of results are they getting?
- Looks like you're going to have to do something to get some critical mass. Is there already a place where your community hangs out? Can you run a promotion?
- Can you get PR through on-line and off-line publications?
- Bill Kalivas and Allen Battle were able to get LaunchPadINW.com launched using some off-line techniques, you should find out what they think might work
- I bet Facebook, Twitter and LinkedIn would be good places to find some traffic.
- Does LaunchPad have a music community? If so jump in big-time. If not, start one!

Comment by Gunnar Hendrickson on February 10, 2011 at 12:51pm

I am looking for advice to help build interest and awareness of my new social networking site www.musiclinkonline.com

 

Any suggestions please feel free to email me.

We are planning press releases in the near future as well as other marketing opportunities.

Gunnar

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