Spokane Regional Networking, Social Media, Professional and Business Development
I know that many of you sit on non-profit boards and are passionate about organizational outcomes. So I thought this information might be helpful, relative to taking advantage of the opportunities that blogging creates.
I randomly reviewed 27 of the larger non-profits in the Inland Northwest and found only one had a blog. The last time there was an update of that particular blog, was January 2012. One of these agencies had a broken link to their website and two do not have a website at all. Several organizations did have newsletters that were posted in February. Newsletters are hard to write. I produced one a month for 10 years during my time as executive director of a non-profit. Eight pages of content including current issues do not come easy. Blogging, on the other hand allows for the creation of timely public awareness and if necessary, a call to action. With the right mindset, they can also be fun to write!
Maybe the reason is the same reason that small business avoids blogging. Successful entrepreneurs do not necessarily see themselves as good a writers. Additionally, they may feel they have many other responsibilities that are more important than publicizing their expertise and their concerns. Non-profits are squeezed for time as well, worse than business in many cases. There may also be the perception that a blog self-promoting. They certainly can be, but the most successful ones talk extensively about a wide range of issues and individuals.
So what are some of the real benefits to non-profits that blog?
There are some terrific resources that offer more in-depth advice:
I would sure like to know if there are additional reasons why non-profits don’t blog. The latter is a powerful tool and with funding being the way it is, blogging seems like a good strategy at this moment.
Thank you very much for your perspective and information. I agree with everything that you listed. Whether it's a for-profit or non-profit business, blogging allows the entity to create an identity, and how it wants to be perceived.
This is also FREE. All it takes is time.
Great addition on the links to other websites. A very thoughtful approach to a facinating topic.
Well thanks Chris! I think people have more writing skills than they acknowledge!
I've been on boards of non-profits for many years. I find that in nearly all of them the same few people do most of the work. Add to that the issues Chuck brings up, and you have a formula for a non-communicative organization.
That said, I built a website for one organization and took great pains to keep the communication current. To my dismay, very few members visited the site for any reason. Thus, on top of all the other work, we got to add a website marketing program. At some point, passion begins to sputter when it's overwhelmed.
Running a non-profit is a loooooooong march, one step at a time.
Passion is easy to lose for sure, but at least you started marketing the website and congratulations!