Spokane Regional Networking, Social Media, Professional and Business Development
Root of most marketing strategy problems is the inability to see the world through the customer's eyes.
If you see the world from your own point of view, understand that you may be missing the concerns, needs and desires of your best prospects.
That's the topic of my blog post:
If you want to develop a solid marketing strategy, it pays to ask the right questions. A lot of businesses don't. They ask: "How can we develop more business?" instead of "What do our prospective customers need from us? What are they getting from the competition? What would make a great product, service or offer in their eyes?"
It's a point of view that separates customer-centered businesses from the pack.
Find the post here. Please let me know what you think -- especially, if it rings true in your experience.