Spokane Regional Networking, Social Media, Professional and Business Development
Interesting read today from Accounting Web on "Cash Mobs" -- a spinoff perhaps of the "flash mob" phenomenon. Instead of arranging via social networks such as Twitter and Facebook to meet up at a certain place and time to break into song or dance or whatever, individuals in the local market spread an invitation to spend $20 at a local, independent store instead of a big box store, with the intent of helping boost the local economy.
According to Andrew Samtoy, organizer of the Cleveland Cash Mob:
Samtoy said Cash Mob's "suggested" rules for the events are simple, yet precisely structured and well tested. They include:
- The mob date must be announced at least a week in advance via Twitter.
- The location at which to meet will be announced, but not the specific business to support.
- The amount to spend will not be more than $20, although people can spend more if they wish.
- The business must have products for both men and women.
- The business must be locally owned.
- The business owner must give back to the community in some way.
- The business owner must approve the Cash Mob before the mob is announced.
- The Cash Mob will occur during the evening on a weekday or on a weekend.
- Pictures will be posted to the blog after the Cash Mob.
- Parking or public transportation must be available.
Sounds like an opportunity for local radio to shine, putting the power of their broadcast and online resources to work in their communities.